Choosing a business name is a critical step in establishing your brand identity and differentiating yourself in the market. Whether you need to change your business name depends on several factors such as;
Local vs. National Business: If your business operates locally and the other business with the same name operates in a different region, you may not need to change your name. However, if either business expands into the other’s territory, conflicts may arise.
First to Use & First To Register: Generally, the business that can prove it was the first to use the name in commerce has stronger rights to the name, especially if it has established a reputation and customer base.
Read This : New Law Article
Steps You can take
If the risk of conflict is high or if you receive a cease-and-desist letter, it may be wise to consider changing your business name proactively.
Develop a rebranding strategy that includes; updating marketing materials and communicating the change to your customers to maintain brand continuity.
After changing your name register your trademark for brand protection and avoid potential legal disputes.
